In Montgomery there are 22 other Men's Clothing. I ran a mile on the track to warm up, then did 23 minutes on the crossramp, followed by 35 minutes on the bike.
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Our target is really to go after the toinch-waist guy, as well as anyone who is larger. But we have larger penetration already with those above a inch waist. As America gets larger, our challenge is that there are going to be more and more retailers going after the larger consumer. We have a decided advantage in the brick-and-mortar space, but online it becomes a matter of depth of assortment and breadth of assortment and not necessarily about price.
Our goal is not to be the value player in the marketplace, so we have to rely on other key assets that we have, which is our products and the strength of our brand.
What are the attributes that are associated with the retail experience for a big-and-tall man, and how do you want to change those at DXL?
We find that department stores as a whole are very hard for the big-and-tall customer. It's hit or miss when it comes to finding things in their size, and there's not a great collection of brands for them to choose from.
What's probably worse is they are not getting the customer service they need. The respect isn't necessarily there in the mainstream department stores.
What we've heard from our customers is that they are being punished by retailers for their weight, and there is a self-consciousness they have about shopping in those environments. We want to regain the sense of pride in shopping.
Larger consumers tend to shop less frequently in part because they feel they can't look as good as other consumers. We've heard again and again that [big and tall] consumers have to go from store to store to store just to find a few pieces that look good on them. We've made our dressing rooms larger and we added seating around the store with an element of a concierge service, where [customers] can have clothes brought to them.
Even the parking element is a factor. The reason we're not in malls is that we want to make sure our stores are as accessible to consumers as possible so they can get in and out as quickly as possible. One of the things we see is tremendous growth in the number of people hitting our website via mobile. We're reshaping our website and making it less transactional.
We've gone through some initiatives to clean up the site and make it more easy to navigate, and now we'll go through an exercise to make sure it's on-brand. We're able to also offer virtual inventory inside the store. Schultz and Megan Graham - 23 hours ago 0. Havas Chicago confronts anonymous employee mudslinging with art installation By Megan Graham - Yesterday 0.
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